Intermediate · 30 min · 5 steps
Is the Android app really worse? Count sessions, not clicks
Nisha Pillai, Product Growth Analyst at Grocify Retail
It is 11:00 AM on a Wednesday. Nisha Pillai, a product growth analyst at Grocify Retail, is called to an urgent meeting. Grocify delivers groceries in 10 minutes. It handles over 180,000 orders a day in 14 big cities. Last month's growth report said that checkout conversion fell by 1.8 percentage points. That means over 25,000 lost orders and ₹8,40,000 less weekly gross margin.
The question
How do we work out the real share of visits that end in a purchase on each device in pandas, and see where shoppers lose patience?
- Conversion rates
- Pandas crosstab
- Device segmentation
- Funnel metrics
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